Quick question…
Have you noticed more hair in the shower drain?
Extra strands left behind on your brush?
A part line that seems a little wider than it used to be?
If so, it's likely not "bad genes" or just aging.
Your hair follicles may be stuck in the EXOGEN phase—the shedding stage most people don't even realize exists.
Here's what almost no one explains:
Your hair doesn't just grow and fall out randomly. It cycles through four distinct phases:
- ANAGEN – the active growth phase (where thick, healthy hair is built)
- CATAGEN – a short transition phase
- TELOGEN – the resting phase, when growth pauses
- EXOGEN – the shedding phase, when hair releases and falls out
When your hair is healthy and youthful, up to 90% of follicles stay in the ANAGEN phase.
But over time—due to stress, hormonal shifts, nutrient depletion, and environmental factors—more follicles get "stuck" resting… or shedding.
That's when thinning begins.
The encouraging part?
Researchers have discovered a way to help signal follicles out of the shedding phase and back into the growth phase, even if hair thinning has already started.
-No harsh treatments.
-No invasive procedures.
-No complicated routines.
Just one simple thing done daily that helps create the right conditions for growth to restart.
Thousands of men and women are already using this approach to support thicker-looking hair, improved density, and stronger strands over time.
See how to reactivate your hair's growth cycle here

Because once follicles are nudged back into the ANAGEN phase…
That's when real hair growth can begin again.
Move Well. Look Well. Live Well.
Coach Brian Klepacki, MS, CSCS, FMS, CISSN
Team Critical Bench
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