Radio Country: What is the kufiya?? More than just a fabric.

Tuesday, February 25, 2025

What is the kufiya?? More than just a fabric.

Hoodies

Deals

New Arrivals

100% of profits from accessories, caps, and special collections go to different humanitarian causes such as sending girls in conflict areas to school, feeding families, medical aid, building water wells, and much more. For every article of clothing sold, we donate a brand new article of clothing to a human in need. We work with Helping Hand for Relief and Development who send the clothing to refugee camps around the world.

Founded in 2016, Wear The Peace's founders, Murad Nofal & Mustafa Mabruk, set out to create a brand that spreads awareness to the atrocities happening around the world and simultaneously gives back with every purchase. The idea was sprung up by Murad after visiting the Zaatari Refugee Camp, the largest refugee camp in the world, in the summer of 2014. Murad witnessed people in horrendous living conditions all because their country was torn apart by war. The Zaatari camp, at the time, was quickly transforming towards becoming a permanent living space for many of the refugees in the camp. Nofal's grandparents have lived in a refugee camp in Jordan since 1975 and the camp eventually turned into a permanent residency, an area where supermarkets, barbershops, and grocery stores began to appear making the living condition normal for the residents. Nofal kept contemplating how this could happen in today's time, he questioned "why do humans have to live like this? Why is it that the place someone is born determines their quality of life?" He was 17 at the time and kept pondering these questions for years to come.In 2016 Murad & Mustafa got together and brainstormed how they could make a difference. They were both children of refugees and both saw the direct outcome of the refugee crisis. After weeks of conversations, they came up with the brand, Wear The Peace, and made it a statement to ensure that the brand sent loving messages, spread awareness to issues around the world, and gave back to the humans who need it most. Wear The Peace is a brand that believes "Each one of us can make a difference. Together we make change." Wear The Peace encapsulated this idea of "together we make change" into the brand by creating their Buy One Give One initiative and The All Profits initiative, which allows customers to directly make an impact on another human's life just by purchasing from the brand.

Let's better our world together.